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For the Father's day, Cotton the First launched DADSTORIES campaigns that invited our customers into the brand narrative. I conducted interviews with five dads and drive concept to execution—boosting engagement via weekly emails, blog posts and short-form videos on social media.
#DADSTORIES Campaign
a series of engaging videos, blogposts, and email marketing featuring 5 Dads customer interviews.
Email marketing featuring one Dad each week leading up to Father's Day.
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