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Bakery Blitz is a whimsical baking game where players whip up sweets in an airship run by the main character Sugar. As Art Director at Rockyou Inc., I led the team in crafting a cozy, ingredient-focused world that felt both magical and handmade.
We moved from the original steampunk concept (left) to a simpler solution that fits the narrative (right).
The simpler solution also allowed the team to scale appliance upgrade options and create a distinct differentiation. (above)
One challenge was visualizing active kitchen appliances across multiple upgrade levels. Instead of animating each variation from scratch, we developed a scalable solution: cooking animations that played inside a stylized bubble, working seamlessly across all levels.
We worked closely with Product and Design, using brainstorms and visual guides to align on each land. Through thoughtful back-and-forth, we built shared ownership and shaped the vision together.
With the visual guides in place, the team translated them into fully realized assets below—land designs, food stations, bakeries, and characters. The shared direction kept everything cohesive.
We also designed a storybook mode inspired by the nostalgic charm of Disney’s Golden Books. It added warmth and narrative to the game.
Inspiration for Story Mode
For the launch trailer, we worked with an external team while overseeing storyboards, 3D models, lighting, and composition. Our Creative Director led the vision, and we ensured visual quality and consistency.
Below are highlights of the beautiful work created by our talented team: Ubin Li, Nicc Balce, Drew Lytle, Hannah Katz, Kelly Kusumoto, and Irena Kuo (Animation). We’re proud of what we built together.
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