The above picture shows how we spend our day at the office every day.  Well, not quite. While we love researching the vast world of dessert, our real challenge is to deliver the rush of baking in a friendly mobile escapade.

Responsibilities: Art direction for Art and Animation, team-building, and external vendor relations. 

Rockyou Inc.

Bakery Blitz: Cooking Game

Below are excerpts from the style guide book.  This initiative helps the team nail the style effectively, knows what to do and not to do, as well as making outsourcing a breeze.  Click to enlarge thumbnails below for more detail.

Grab a bar of oatmeal and watch the product trailer below! Yum!

Some say: where there's a will, there's a way.  Our team adds: where there's cake, there's champagne.  After almost a year in development, the product launched and the team ate pounds of cakes at our launch event.  

Here's a glimpse into our research and development process. We worked as a team to come up with the main logo, cohesive land content including map design, dessert, and the character, the cutscene in golden book style, and mid-century animation style.


Below are some of the great environment and character pieces done by artists (Courtesy of Nicc Balce, Ubin li, Drew Lytle) on my team following the direction and style guide that I have provided.