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As Founder, I built Cotton the First on the belief in “fewer but better” shirts—quietly clever, obsessively comfortable, and full of personality. Born in San Francisco, the brand blended subtle storytelling with everyday versatility.
Our branding echoed San Francisco’s blend of tradition and modernity—from a logotype that paired serif and sans-serif, to prints inspired by bay windows, swirling fog, and café culture. With the wink “Left something other than your heart in SF?”, we captured the city’s charm and a philosophy of fewer, better things.
I turn everyday San Francisco moments—like crafted coffee and windblown umbrellas—into original prints. With just a few great pieces, my slim-fit shirts bring a modern, visual twist to the city’s culture.
I led photoshoots and behind-the-scenes content—working with videographers, models, and stylists while directing lighting to evoke morning sun through a window. The minimalist website echoed our “fewer, but better” philosophy.
I use illustration to connect customers to Cotton the First—bringing the brand to life. For our pop-ups, I create immersive backdrops that tell visual stories and hide our shirts within the design. It’s a playful twist that invites people to look closer and engage.
Real-world application of the backdrop at in-person popups.
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