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As Founder, I built Cotton the First on the belief in “fewer but better” shirts—quietly clever, obsessively comfortable, and full of personality. From 2018 to 2022, I ran the San Francisco–born brand full-time, selling 2,000+ shirts to 1,000+ customers before sunsetting it in 2023.
Our branding echoed San Francisco’s blend of tradition and modernity—from a logotype that paired serif and sans-serif, to prints inspired by bay windows, swirling fog, and café culture. With the wink “Left something other than your heart in SF?”, we captured the city’s charm and a philosophy of fewer, better things.
I turn everyday San Francisco moments—like crafted coffee and windblown umbrellas—into original prints. With just a few great pieces, my slim-fit shirts bring a modern, visual twist to the city’s culture.
I led photoshoots and behind-the-scenes content—working with videographers, models, and stylists while directing lighting to evoke morning sun through a window. The minimalist website echoed our “fewer, but better” philosophy.
I use illustration to connect customers to Cotton the First—bringing the brand to life. For our pop-ups, I create immersive backdrops that tell visual stories and hide our shirts within the design. It’s a playful twist that invites people to look closer and engage.
Real-world application of the backdrop at in-person popups.
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