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In December 2019, we partnered with Bloomingdale’s and Macy’s San Francisco to launch a month-long holiday popup featuring a new capsule collection and a charity-driven activation for the SF SPCA.
We set up shop inside Bloomingdale’s and Macy’s San Francisco with two exclusive prints, dogs and cats. We also let customers embroider their shirts with their pet portraits—both are available in person and online.
This campaign blended storytelling, personalization, and community values—boosting customer engagement and reinforcing brand loyalty during the busiest retail season.
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