We believe that an item’s journey does not end in one’s closet, but flourishes in others'.  We continue the history of each unique piece of luxury item.  It lives to tell the story and history, making each item unique, making you unique.   We care deeply about every piece, whether real or fake, each comes with history, the why and how.  Of course, we only deliver the real luxury.   We make the luxury market more accessible, fostering items to live on in the hands of those who love them.  We give a new meaning to luxury consignment, it’s not only about sales, but also the letting-go.   When the deep satisfaction hits you, you know the items are in good hands.  Without you, the journey cannot continue.  The history is in the making and we want to be part of it. This is TheRealReal.


Manifesto and Rebrand Proposal